Directing of commercials

The first and so far the only book in Poland touching upon the subjects of commercial directing and producing. Written by experts from two complementary fields, film and advertising, which is unique in a world scale. In a very interesting and involving way compiles viewpoints of an ad agency creative director, deciding which of the directors will get the job, and a director, actually performing this job.

The reader will learn what to do to get into the industry and how to maintain the job, how to deal with client on the shoot, what ad agency expects from him, what traps may lie in wait for him at all stages of the film production, both high and low-budget. The book is a full film directing course, provides a broad knowledge of the directing craft, conducting the reader through the entire process of preparation, production and post production of the film.

Rich in anecdotes, illustrated with examples of storyboards, shootingboards, explications of directors, cost estimates and other materials from the real commercial productions, provided with a useful glossary of industry lingo, is a mine of practical knowledge.

One can become a commercial director not necessarily having finished a film school . The book is therefore suitable both for those who have so far had little in common with directing, as well as for film students, but also for professional directors who would like to start shooting commercials. It will certainly be appreciated also by the employees of advertising agencies as well as of marketing departments, responsible for advertising.